About Me
I’m a brand strategist and entrepreneur with over 15 years of experience driving growth across Fortune 100 companies, startups, and my own venture-backed brand. At Kraft Foods, I led brand strategy, innovation, and full P&L ownership for iconic brands including A.1. and Grey Poupon (a combined $180M+ in annual retail revenue). I also owned the $68M+ marketing budget for Capri Sun, a $1B+ brand, overseeing national advertising, innovation planning, and cross-functional execution across marketing, R&D, finance, and sales.
As Founder and CEO of BlackTravelBox®, I created a multicultural personal care brand designed for travelers of color. I scaled the business to six-figure revenue through organic marketing, earned placement at luxury wellness destinations like Miraval Resort, and was featured in Condé Nast Traveler, Essence, and Beyoncé.com. I also built a community of 48K+ social followers and was recognized as a finalist at the TFWA Global Travel Retail Awards.
I previously served as Head of Coaching Products at IFundWomen, where I led curriculum design and coached over 100 women founders across branding, pricing, and fundraising. I also designed and delivered branded accelerator programs for enterprise partners including Caress and Angel City Football Club.
Currently, I serve as Fractional CMO at Switchback Foods, a functional food startup focused on green smoothies. I’m developing their brand strategy and marketing foundation to support a successful go-to-market launch in the wellness space.
Available For
- Conferences / panels
- Guest judging
- In-class lectures
- Keynotes
- Media interviews
- Online engagements
- Q&A sessions
- Workshops
Online Presence
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My Orion Consulting
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LinkedIn Profile
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Academic OR Industry Research Collaboration Interests
Consumer behavior and decision-making, particularly among underrepresented and underserved audiences; inclusive marketing and cultural resonance in brand strategy; behavioral economics in beauty, travel, and wellness; sustainable product innovation and packaging; entrepreneurship and funding equity for women and BIPOC founders; brand loyalty and perception in digitally native and DTC brands.
Awards and Accomplishments
• Scaled BlackTravelBox® to six-figure revenue and earned national media recognition (Beyoncé.com, Essence, Condé Nast Traveler, Oprah Daily)
• Finalist, TFWA Global Travel Retail Awards & Travel Retail Awards “Highly Recommended” Brand
• Winner, Denver Startup Week Pitch Finals
• Second Place, Black Travel Summit Pitch Competition (2024)
• Grant Recipient: UBS x Hello Alice ($25K), IFundWomen x Botox ($25K), NBBP ($10K), Freed Fellowship, FedEx Small Business Grant
• Semifinalist, Black Ambition Prize (2023)
• Participant, TikTok’s Black Business Program (selected from 4,000 applicants)
• Featured in Beauty Independent, SKIFT, Miami Herald, and Travelnoire
• Debuted at Essence Festival; Launched on Macys.com
• Invited to pitch at DVF’s The Pitch and Techstars
• Selected Fellow: TL Effect, Goldman Sachs One Million Black Women, and WeIgnite
• Invited to ring the Opening Bell at the New York Stock Exchange (2024)
• Piloted in Miraval Resort Arizona spa; selected for Klaviyo KEAP and Yotpo Accelerator
Alumni Associations
University of Chicago
Language(s) of Delivery
English
Primary Skills
Brand Strategy Product Marketing Consumer Insights Go-to-Market Strategy Entrepreneurship Inclusive Marketing Crowdfunding Storytelling CPG DTC SaaS Beauty Industry Travel Industry Business Coaching Public Speaking Innovation Strategy Brand Building Customer Experience Market Research Leadership Product Development Women Entrepreneurs BIPOC Founders Small Business Growth Startup Strategy Pitch Coaching Brand Positioning Marketing Strategy Audience Targeting Strategic Planning Founder Journey Workshop Facilitation Keynote Speaker Business Storytelling Diversity in Business DEI Strategy E-commerce Hospitality PartnershipsBrand Strategy Product Marketing Consumer Insights Go-to-Market Strategy Entrepreneurship Inclusive Marketing Crowdfunding Storytelling CPG DTC SaaS Beauty Industry Travel Industry Business Coaching Public Speaking Innovation Strategy Brand Building Customer Experience Market Research Leadership Product Development Women Entrepreneurs BIPOC Founders Small Business Growth Startup Strategy Pitch Coaching Brand Positioning Marketing Strategy Audience Targeting Strategic Planning Founder Journey Workshop Facilitation Keynote Speaker Business Storytelling Diversity in Business DEI Strategy E-commerce Hospitality PartnershipsBrand Strategy
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