Andrea Holland

--- Founder, RemotePRJobs & Dialed PR ---

I like talking about PR because it’s something everything thinks they understand - but they really don’t know how it is different from advertising or marketing. I break it down in simple terms and make the tactics and theories very digestible.
What motivates you to speak with students? Typically, what kinds of things do you share?

When I graduated from college, I still had so many questions. I had tons of theory and no application. I like speaking to students to give them actionable learnings. What it’s really like, how they can get ahead, what they really need to know. I’m motivated to share what I wish I had learned, that I know now.

Tell us about your experience creating ‘LinkedIn Learning’ courses. Who is the audience for these courses and how is that material tailored or curated for specific groups (students, educators, and industry)?

My online learning courses with LinkedIn are geared towards anyone who wants a great understanding of the tactics of Public Relations. I write all of the content myself and present a lot of my own use cases, based on my experience. They are specific to PR and often times they are used by universities, a lot of startup founders and also fellow PR professionals.

What advice would you give industry folks who wish to give back to academia via guest lectures?

Think abut what you wish you had known when you were that age, in that place in life. My advice is to take yourself back to that place and remember the headspace you were in, the eagerness you had and the willingness to do anything to get a job in your desired field. As an experienced professional in your given industry now, you have the answers. You now have tools, tactics and actual advice to provide. And it feels so good to pay it forward.

Andrea Holland Bio:

Andrea Holland is the Founder of RemotePRJobs.com, the leading jobs site for remote PR and Communications professionals. She’s also the owner of DialedPR, an early stage tech PR consultancy and one of the #1 authors/instructors for LinkedIn Learning. She’s an avid spin class goer, international traveler and coffee snob. Find out more at andreaholland.com, DialedPR.com and RemotePRJobs.com. You can also follow her on Twitter @andreaholland.

Spotlights
I love talking about my work, life, and perspectives. It's a very engaging and fulfilling experience for me to be able to connect with people openly and honestly on that level.
- Adeet Deshmukh
Guest lecturing is rewarding in that it allows me to stay abreast of what the next generation is thinking and what the top academics are concerned about and it allows me to give back and share my wisdom with tomorrows society leaders.
- Rishad Tobaccowalla
There is a distance between the world of academia and industry-- giving back to students with a professional's perspective tightens that distance and gives students invaluable direction for their future.
- Jared Nicol
The divide between the industry and academia is widening. The next generation of graduates are being armed with knowledge and skills that are irrelevant by the time they graduate. Professionals must collaborate with professors and cultivate classrooms where everyone benefits.
- Richie Etwaru
Bringing in communication professionals to guest lecture in my classroom is an excellent way to bring the material home and to further inspire students and to educate them on the various opportunities in our industry.
- Michelle Truelson
One of the biggest challenges for college professors is insuring that real-world demands of work and of professions are represented. Most professors have career experience working as teachers and researchers and don’t necessarily have detailed understanding of the needs of other professions. At the same time, we are expected to help prepare the next generation to move into business and professions. Guest lectures can be one solution to this challenge. Industry experts, corporate leaders, and business professionals can help insure that class content is relevant to the world of work.
- Matthew Seeger, Ph.D.
Most rewarding experience for me is getting students excited about a career in Consumer Insights, and seeing the value of anthropological thinking to consumer research
- Timothy Malefyt, Ph.D.
I am very motivated to share my life and professional experiences with students, so that I can bring some insight into the world of entrepreneurship, which is the most scary, grueling yet rewarding career path there is.
- Gaye Tomlinson
Speaking provides an opportunity for me to teach and share information that can change lives.
- Karen I. Wilson, Ph.D.
Guest lecturing provides an opportunity to connect with community at-large
- Mugdha Yeolekar, Ph.D.
I like talking about PR because it’s something everything thinks they understand - but they really don’t know how it is different from advertising or marketing. I break it down in simple terms and make the tactics and theories very digestible.
- Andrea Holland